Natasha Wheeler, founder of New Rose Smoke, is disrupting the cannabis industry with her innovative approach to health-conscious rolling papers and hemp-based body products. Born in East New York and raised in Queens, Natasha draws inspiration from her trailblazing mother, the first woman brick mason in her union. Fueled by resilience and a vivid dream, Natasha created a brand that honors her late mother’s legacy and passion for roses, while addressing the growing demand for sustainable and health-focused alternatives. Today, her products are celebrated in over 60 stores globally, including in Panama, Belize, Jamaica, and Las Vegas.
Driven by personal loss and professional challenges, Natasha turned adversity into purpose. As a former substance abuse counselor, she leveraged her understanding of wellness to craft hemp-based solutions that promote pain management and overall well-being. Her journey, marked by perseverance and innovation, has positioned New Rose Smoke as a beacon of change in the cannabis space. Natasha’s mission is clear: to offer natural, impactful remedies while breaking barriers in an industry ripe for transformation.
Natasha Wheeler was once asked to give a young entrepreneur any advice to advance their career and here’s what she suggested.
“Through every endeavor I pursue I hope that it would bring my business to the forefront I just keep planting seeds and watching them grow, staying positive and being around positive people. Ask questions to the people who have done what your trying to do. Don’t give up on your dreams and work hard at making them come to reality”.